What they say

Stephen Archer is a speaker with great charisma. By using illustrations and personal experiences and not being afraid to share his own point of view of the current situation and who is to blame for it, he engages the whole audience, at the same time helping us all to understand the credit crunch a little better.

— Warwick Business School



June 29th, 2010 by Stephen Archer | View Comments

Is the model broken and is British Airways a symbol of this? The answer is that the model has changed for good but is not broken. Airlines are having to adapt to a new market steered much more by the low cost carriers whilst also trying to navigate their way through a recession – especially…