What they say

Stephen Archer is a speaker with great charisma. By using illustrations and personal experiences and not being afraid to share his own point of view of the current situation and who is to blame for it, he engages the whole audience, at the same time helping us all to understand the credit crunch a little better.

— Warwick Business School



BP, BP is now slipping out of trouble thanks to the new cap which will surely work and in combination with the relief wells the crisis will abate. Amazingly the US coastguard says that it will require a only a few more weeks to work on the mess. But how does BP get its reputation rebuilt?

It must not only stump up the cash on damage claims but must also forge bonds with the communities and businesses affected. It will have to work hard on this and it will need years of support. This cannot be a cynical exercise. But therein lies huge advantages in customer relationships too.   BP should also take a lead on establishing new safety measures on deep sea drilling. Until renewable energy is better established we have a long way to go with oil.

BP is a great company and an important company. Now it has an opportunity to demonstrate this again.

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