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Stephen Archer is a speaker with great charisma. By using illustrations and personal experiences and not being afraid to share his own point of view of the current situation and who is to blame for it, he engages the whole audience, at the same time helping us all to understand the credit crunch a little better.

— Warwick Business School

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21 Ways to GROW your business this year

Not the usual blog but so many people are asking me about this topic…

  1. Ignore all accepted wisdoms and assumptions about you business, the market , competitors and customers.
  2. Dig into service levels of your business and add 25% to the quality and standards given
  3. Be your own customer – ‘mystery shop’ yourself to understand how the customer is treated and how that can be improved.
  4. Talk to every customer you can; find out what they would like from you in service and products
  5. Look at how customers want to trade with you. Frequently? By phone? On line? Etc etc
  6. Increase the value of what you offer by adding zero cost elements to the service given. Yes, they DO exist.
  7. Look at how you can increase on-line business
  8. Join LinkedIn and industry groups and links in the site.
  9. Put yourself on face book and maybe even Tweet!
  10. Maximise the team’s customer focus – top to bottom of the organisation, inside out.
  11. Train everyone in commercial excellence – maximum sales/quality/profit delivery.
  12. Examine very closely what your competitors do to perform well
  13. Examine why competitors fail – there are as a many lessons in failure as there are in success
  14. Steal ideas from other industries. The world is full of gold nuggets.
  15. Examine how to retain existing customers better
  16. Look at lapsed customers and how to recover them.
  17. Create an internal demand for innovation ideas
  18. Give your team the freedom to create a winning culture
  19. Lead with a culture of accountability
  20. Use Stephen Archer’s ‘From Good to Great to Exceptional’ programme to move the whole team into the growth mode – overnight!
  21. Go to point 1 and go round again and again…



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  • http://www.franchiseopportunitiesontario.com/business-franchise-opportunities/ business franchise opportuniti

    Most of people seeking for this type of tips who are running their own business. And there are many effective way that you can use for make your business more successful. In addition marketing your business is another best way to grow your business, you can use newspaper and internet to advertise and marketing of your product and service. And also try to have plan for funding your business, it’s very important for running your business successful. 

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